The history of design begins long before the creation of the Internet, and it is difficult to determine the starting point. Who are considered the first designers? Primitive people in dirty skins with clubs in their hands leaving rock paintings? However, it was the advent of tools that developed the need to make these tools more convenient, beautiful and functional. Already in ancient times, in philosophical discussions, the topic of the benefit and beauty of what is being created is touched upon. So, even the ancient Greek philosopher Socrates (469-399 BC), in his "conversations-reasonings" that have come down to us in the memoirs and retellings of the philosopher Plato and the historian Xenophon, raised this problem in his "conversations" built in the form of questions and answers. As an example of the special originality of Socrates' conversations, it is necessary to cite the dispute about beauty and usefulness, recorded by Xenophon.
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VKHUTEMAS in Russia of the Soviet period (1920 - 1930)
These schools developed the main principles of design art (functionalism / constructivism), and also trained the first professional designers. The very first design office appeared in the USA at the beginning of the 20th century. Due to the fact that the main motive for the development of American design is the economy, American design is not associated with an art form, but creates the impression that it serves for the material purposes of product promotion.
Nowadays, a very common concept is Web design, and this is not surprising, because the development of Internet business products is very convenient both for realizing the economic interests of various companies, and for realizing the artistic ideas of the designer himself. In addition, this is a relatively new direction in design, which increasingly requires the emergence of new specialists, i.e. is "bread" for a huge number of people.
So what is web design? In the narrow sense of this concept, this is the visual design of web pages. In a broad sense, web development is understood as a whole: designing the structure, navigation, and sometimes even site engines.
Web design has various goals:
formation of a positive perception of the image of the object of the advertising product in the user
simplicity and clarity of the site structure
intuitive user interface
convenience of the navigation system
New technologies help to simplify the implementation of images by a Web artist, but on the other hand, they require a considerable stock of knowledge in various sciences and cultures, as well as fairly good skills in computer technology. In general, he must have associative thinking, be intellectually developed and possess elementary technical skills. After all, the design of things is based on the principles of combining convenience, economy and beauty.
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