89% of Russians are involved in the media, and 11% are not included in the information field. “Involved” 89% are divided into two more types of people: “involved” - those who are influenced by advertising information, react to it in the flow of mass information and realize their consumer interests under the influence of “information for everyone” (24%); on “curious” - those who are to one degree or another interested in the media, but this does not in any way affect their “consumer behavior” (65%)
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