Yandex.Webmaster is a popular Yandex service created specifically for webmasters (developers), site administrators and owners, as well as SEO-optimizers. Its main goal is to “inform” the Yandex search engine about a new site as quickly as possible. More specifically, Yandex.Webmaster is an effective tool that can help improve the position of your site in search results.
How to use the service?
To use the Yandex.Webmaster service, you need to create an email account in the yandex.ru system. Then - fill out the fields "Report a new site" or add it through the "My Sites" menu in your account. If your site already has external links from other resources, then most likely in the near future it will be indexed without registration. Please note that only those who have the corresponding rights of the owner of the web resource can make or change information about the site through the Yandex.Webmaster service. Confirm them in any of the ways that are convenient for you: - by entering the appropriate domain information through DNS (Domain Name System) - by adding meta tags to the HTML code of the main page - by placing the file generated by Yandex.Webmaster in the root directory of the site, you can add information about the site to the system and without registering with Yandex, as well as: checking the correctness of URLs, robot.txt files, server response to requests, spelling, micro-marking, removing unnecessary URLs, comparing site positions in search results in different regions, etc. However, the Yandex.Webmaster service, like Yandex.Metrica, is an effective way to track, analyze and quickly correct all factors that affect the position of your site in Yandex search. The share of search traffic from this system is still the highest for Russian-language resources. So, competent work in this direction is something that should be paid the closest attention.
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How it works?
As we have already said, the service allows, firstly, to accelerate the indexing of the site by Yandex search robots (somewhere within 2-4 weeks after adding), and secondly, to track and influence all the most important indicators regarding the site’s position in the search results. In particular: - TIC (thematic citation index) - schedule for visiting the site’s pages with a search robot - external and internal links of the site - statistics of popular queries, as well as the number of hits and clicks on them Using the service, you can check and adjust the contents of the site map (add or delete navigation file), robots.txt file (intended for search robots), snippets. However, it is worth considering that snippets are formed according to Yandex special internal algorithms and changes can be made in them only in a number of cases. To do this, you need to report an error in binding to Yandex.Maps or make adjustments in the menu Geography> Addresses and Organizations. But it is possible to influence exactly which part of the text will be taken to describe the site in the issue only indirectly. You can also change the register in the domain name (from mysite.ru to MySite.ru), check the site for viruses, add a region. Thus, using Yandex.Webmaster you can always see which of the pages are indexed and which are not yet. To do this, just enter the address of the resource in the "Check Site" field. You can also track how changes on the site affect its indexation, and therefore - on the positions in the search. Otherwise, it all depends on the speed and literacy of your actions. And the knowledge of some technical subtleties associated with SEO-optimization rules and Yandex algorithms will not hurt here.
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Things to consider when working with the Yandex.Webmaster service
Most often, the subject of special experiences of webmasters and optimizers is the indexing of certain pages of the site. To get the most complete information, you need to use the query language operators (host or rhost). In this case, it is important to understand that the indexing of individual pages or the entire site as a whole can take a different amount of time, which is impossible to accurately predict. This may take only 1 day, or maybe several weeks. Pages may be indexed but not displayed in the search. Sometimes site indexing may be prohibited for technical reasons. You cannot directly influence the speed of indexing and the volume of indexed pages. But you can hide them from the search engine using the tag. By tracking exactly what errors occur when a search robot accesses one or another page, you can eliminate them with maximum speed. The second most important factor can be considered site security. The webmaster will help to find out in a timely manner about the presence of malicious scripts and dangerous viruses that have not yet managed to prove themselves. This is especially valuable if the site, in any way, has access to a client and other base. Finally, the service will help to efficiently configure work with search queries. To this end, in the settings panel, you can specify up to 500 different queries that will help in all details to analyze the interests of your potential audience. Recently, an API has become available in Webmaster - a program interface with which you can create applications for working with user data. So you can immediately register the site in the Yandex system, confirm the rights to manage the resource and observe the main statistics parameters directly on the site page (hosting control panel). It is extremely convenient for both webmasters and hosting providers, as well as developers of various services for working with website data.
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Divide and rule
Of course, like any other tool, the Yandex.Webmaster service is only as effective as you use it competently and competently. Statistics of transitions to the site and page indexing, in itself, does not guarantee the rapid promotion of the site in the top Yandex. This is only possible if you regularly review, analyze and do everything possible to improve the situation. At this stage, by the way, the statistics of the Webmaster itself may not be enough. So, Yandex.Metrica is very useful for the most effective search engine optimization, which displays detailed statistics of search queries and external links that your visitors come to. Here are statistics on search engines from which the largest number of clicks are performed. A great way to rank queries by region, month and hour during the day in order to promote your site in search engines as efficiently as possible. Yandex.Direct contributes well to attracting visitors through contextual ads. Here you can get and work out the entire list of queries on topics of interest with accurate statistics of transitions for the period. Here you can fine-tune the campaign taking into account the region, time of year and day, and, of course, search queries.
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